What is in the name?
Bheja Fry started as a design studio and evolved into a design strategy firm. “Bheja” is the Hindi slang for Brain. “Bheja Fry” literally translates to Brain Fry and is a euphemism for reaching the end of one's cognitive abilities. It is used to symbolise what the company does i.e. unwavering commitment to creative and design thinking. The brand has a single-minded focus on delivering innovative solutions to clients.
We go the extra length to ensure we’ve dotted all Is and crossed all Ts and don’t give up until our bhejas are fried!
Personality and values
The brand is a young and fun concept based brand that uses simplicity as the major influence. It uses humour, intellect and functionality to set a tone. It intrigues the viewer with an irresistible mystery and leads to unravelling it with wit and irony.
Bheja Fry in Madhubani style #Heritage #Indian #ArtFry #Krishna
Bheja Fry A balanced meal
Bheja Fry A glass of brain juice please!
Bheja Fry Grey Matter matters
Bheja Fry in kalamkari art style from the state of Andhra Pradesh #Homage #Heritage #Indian #ArtFry
Bheja Fry Shots! Shots! SHOTS! #Fryday #Fried
Bheja Fry Forbidden? No. Rare? Yes.
Bheja Fry VS Bheja Fry
Bheja Fry Hello? Yoohooo? Fridea?
Bheja Fry Maharashtrian Warli art #Heritage #Indian #Unity